Coca Cola and iTunesCoca Cola and iTunes

The Problem 

Coca-Cola has emerged as a forerunner for many years, as the leading brand in soft drinks worldwide. However, in today’s health-conscious climate of reduced sugar intake, it has become part of a much more highly competitive market.

To address this, it has initiated global campaigns in conjunction with Apple & I-Tunes, the leading digital conveyor of music, to recapture the market.

The Solution 

Scratch card based promotional games, distributed in retail outlets with the purchase of product, that lends itself to the youth of today by encompassing multi-media platforms – Simple scratch cards offering the opportunity to SMS a unique code, or to set up an online account for multiple entries to be entered into draws for free I-Pods and I-Tunes.

This promotional games campaign is well advertised, well promoted, receives major response and proves hugely successful in all of it’s worldwide formats.