Coca Cola and iTunesCoca Cola and iTunes

The Problem 

Coca-Cola has emerged as a forerunner for many years, as the leading brand in soft drinks worldwide. However, in today’s health-conscious climate of reduced sugar intake, it has become part of a much more highly competitive market.

To address this, it has initiated global campaigns in conjunction with Apple & I-Tunes, the leading digital conveyor of music, to recapture the market.

The Solution 

A scratch based promotional game, distributed in retail outlets with the purchase of product, that lends itself to the youth of today by encompassing multi-media platforms – Simple scratch-cards offering the opportunity to SMS a unique code, or to set up an online account for multiple entries to be entered into draws for free I-Pods and I-Tunes.

The campaign is well advertised, well promoted, receives major response and proves hugely successful in all of it’s worldwide formats.