Scratch Cards

How They Work
 

Scratch cards, scratch offs, scratchies, scratch tickets have proved successful and affordable for many campaigns within many markets. Edward Thompson have been involved in scratch card printing, as part of our promotional games range of products, for a variety of clients in both national and international locations. Edward Thompson can produce volumes from 100’s to millions.

Ideal for Instant Win promotions, Point of Purchase, Fund Raising campaigns, Parking Permits, newspapers insertion, Football Collector Cards and Trivia Questions and Answers.

All scratch cards can be coded with an inkjet URN, guiding customers to a website, who subscribe and input a unique number to check the winning prize pin code. This data capture enables the measurement of the campaign’s success rate.

Scratch cards are suitable for either small targeted audience or promotional national campaigns.

Each campaign is vigorously controlled from the outset, identifying the overall budget of the campaign, detailing all winners and their scheduled distribution over a given timeframe. Distribution can be national or international and operates in accordance with clients needs.

These scratch cards can be inserted into publications/newspapers, door to door distribution, handed out to existing customers for loyalty or personalised to a select audience.

FAQs
 

How many do I have to produce?

As with any form of printed matter, the unit cost is greatly reduced the more that is printed. Edward Thompson can and do produce millions for a variety of national and international clients but equally could produce 100’s for a select audience.

Who decides where the winners are located and how they are controlled?
Mapped areas are identified and winning locations are selected from the initial brief. We can supply the cards packed by kind keeping the prize levels totally separate. Code numbers or security checks can be located on each card to verify validity of claim.

Can I have a campaign that runs continually over a given period?

Yes, campaigns can last for up to three months and we can distribute a given amount per month/week with winners equally shared across the areas.

Do I need insurance?

It is recommended that insurance to cover against any eventuality is sourced but only for those campaigns with high valued winners. Edward Thompson do have errors and omissions insurance to a value of £2million.

How can I be assured security is maintained?

All campaigns are produced under one roof. We pride ourselves on our security and confidentiality which are key to any campaign. In the production process, all surplus printed waste showing winning combinations is shredded.